mixi, Inc. (2121.T)
For years, Mixi was social media in Japan Recently, social media have evolved in Japan. Social gaming networks aside such as Mobage and Gree, Facebook and Twitter have finally moved in. Is it headed for the big plunge? Tokuda points out that the average number of contacts a Mixi user has is
There was a time when the only social network that mattered in Japan was Mixi, but these days, after years of stagnation, it is hardly heard of in daily conversation — being replaced in popularity by rivals such as Gree, Mobage, Twitter, Facebook and most recently Line. Asakura obviously senses the urgency in either reviving Mixi or finding the next big business.
On Oct. Then, on Oct. Machikon is a new catchphrase that refers to local, face-to-face dating events often taking place throughout a whole town and involving hundreds of singles. Local bars and restaurants also host random roulette-style gatherings of single young women and men.
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For those of us still struggling to use our cell phones and PCs, there is a whole new world of Internet activity and interaction going on that we will have to stay up with if we want to sell online to anyone under the age of One of these hot new business sectors is that of Social Networking Services in Japan SNS , which lets millions of people find new friends and relationships online by matching profiles and forming groups. In the US, the most famous of these is Myspace.
It was founded in and is owned by Mixi, Inc. TYO : As of September , Mixi had about 14 million monthly active users , with about 8. They also publish the popular mobile freemium game Monster Strike. The focus of Mixi is community entertainment, that is, meeting new people based on common interests. Research indicates that some users, particularly young women, are more likely to use Mixi to connect in more private ways with close friends, particularly in contrast to perceptions of Facebook as a more public social network.
Mixi has enjoyed a steady growth in its userbase. In , the website had more than one million users, and less than a year later, it had more than five million users. The site had more than 10 million users in February , and as of July , more than 30 million. This number includes deleted and multiple accounts.
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Mixi , which launched in February , is the biggest social networking site in Japan. What’s more, it’s growing rapidly. As of July , the site has 4. The name supposedly refers to the fact that “I” can “mix” with other users. To join Mixi, you need to be invited by an existing member.
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Japan’s Mixi invests in two local startups, its first deals under its new CEO CEO Yusuke Asakura, according to a report on Startup-Dating.
Oh My Japan has members from all over the world with ages ranging from 18 to Our members include college students, working professionals, parents, retirees, and many others. Yes, Oh My Japan is truly free. While we also offer a paid membership ,it is optional and all site features can be used free of charge. Free members are limited to starting conversations with two new people per week, but replies are always unlimited. Paid members have no limitation on starting conversations with new people.
Free members must provide a cellular mobile phone number not VOIP to verify their accounts. Paid members do not need to provide a phone number. Yes, Oh My Japan is safe. We always use SSL encryption, the same security that banks use to keep your financial data secure. Regarding personal information, we will keep your email address and password private. Because Oh My Japan is a site for meeting people, the rest of the information and photos that you post on OMJ will be visible to all members.
For this reason, please only add information and photos that you wish to share. Facebook and Mixi Japan are both social networks for keeping in touch with your existing friends.
Marketing Dating Apps in Japan Starts with “Concept-Making First”
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☆ENGLISH ONLY☆コミュのJapanese Dating Sites. By contrast, while Mixi focuses on Japan, Mixi has no America language interface and requires a Free cell.
The Dark Side of the Japanese Internet. The term papakatsu has recently joined the Japanese lexicon. It refers to young women seeking out on social media and dating apps older men who are willing to shower them with gifts. Although similar to the idea of sugar dating familiar in Western countries, the Japanese expression generally implies a platonic relationship—meals, shopping, movies, but no sex. The practice was even the focus of a smash-hit online drama series about the development of one such relationship that was later picked up by major broadcaster Fuji Television.
The trend in compensated dating has spawned a slew of online services. Most attract women with boasts of male userbases filled with high income earners and prestige careers like doctors and government administrators; promises of nonsexual relations and hints that users can make hundreds of thousands of yen per month are also popular lures.
Compensated dating, even by minors, is not in itself illegal as long as it is nonsexual. Seventeen-year-old high-school student Satomi not her real name is among a growing group of young women involved in papakatsu. Standing just over five feet tall with long black hair, she projects innocence and purity. She uses Twitter and friend-making apps to find dates, writing in her profile that she is open to sugar daddies.
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On large matchmaking sites like Match. The early promises of a new, open social frontier, akin to the identity-centric world of Facebook and MySpace in the U. Spontaneous exchanges are uncommon even on the tightly packed trains and streets of Tokyo. TV news shows often blur the faces of those caught in background footage and photos to protect their privacy. Takahashi, who joined mixi three years ago, keeps her profile hidden so that only users she specifically invites can see it.
The penchant for invisibility has made it hard for Western social networks to establish themselves. Belated forays into the Japanese market by Facebook and MySpace, for instance, have failed to generate much of a buzz. Google, which operates YouTube, has tried to convince the Japanese to loosen up, running events in Tokyo in which girls in miniskirts roam the streets with giant picture frames and video cameras, soliciting pedestrians to frame themselves and record a clip for the site.
But it has since eased back on such efforts. When mixi was launched in early , many people registered with their own names and photos.
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By contrast, while Mixi focuses on Japan, Mixi has no America language interface and requires a Free cell phone to sign up. When you join Oh My Japan, you are asked to select your goals. If you choose “romance” as one of your goals, the dating features will be activated. If you do not choose “romance”, finally your profile will not appear in aggregator search results and you will not see any dating options.
Many english people use Oh My Japan to successfully find dates, while many married people successfully use Oh My Japan to make friends and find demner exchange partners. Our goals-based demner makes this possible. When members looking for romance receive a age from someone new, they often want to know what that age looks like. Also, to help prevent harassment, we require free members looking for romance who wish to send messages to add at least two photos of themselves.
Social websites are flooded with messages like “Hi” and “How are you? People want a real conversation, not “What’s up? To dating ensure members actually read english members’ age before sending messages, we limit free members to sending messages to two new people per week. However, free members are still allowed to dating to any messages they receive; our game is not to limit the amount of heart, but rather to increase the quality of aggregator.
When you register, you can use basically all of the features of the site for english.